The Founders
About Us
IYKYK is a small, family-run travel house founded by Michael and Victoria Welch — two people who simply love travel, good food and music, and wanted to share the places that matter most to them.

We started IYKYK for a simple reason: the trips that stayed with us were never the easiest to arrange. They were the ones that took a little thought — a lunch that ran into the evening, a terrace at the hour the light turns, a set we still talk about years later. We wanted to help other people find those moments.
Over the years we have been lucky enough to travel the Mediterranean and South Florida in summer, and the Alps and the Rockies in winter. Along the way we have met generous hosts, patient concierges and a few remarkable people who quietly know where to be — and we are grateful to count many of them as friends.
Food and music are what we keep coming back for. Long, unhurried meals in places the locals still protect; residencies and DJ-led evenings worth building a trip around. We are not experts in everything, and we do not pretend to be — but when we do not know, we know who to ask.
Today we arrange summer from the Mediterranean to Miami, and winter from the Alps to Aspen, for a small number of clients. Every itinerary is put together by hand, privately, and we will always tell you honestly if something is not for you. Our hope is simply that, when you travel with us, you come home with the kind of memories we have been chasing ourselves.
Credentials
- Directors
- Michael & Victoria Welch
- IATA
- 10548202
- CLIA
- 00323643
Our brand, content and client experience remain entirely our own. Fulfilment is handled through accredited partners so access and pricing stay competitive without diluting the house.